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Behind the Brand

All artwork shown is from the soul of Jermal and his perception of the world around him. Poor Sunshine is about turning nothing into something by displaying innovative, high quality looks through eccentric, one of a kind clothing pieces. Everything is hand painted, hand sewn and machine stitched by Jermal.

"My brand is a complete reflection of me. I'm telling my life story through art. Art is a lifestyle only a few truly live. The message of my brand is simple, be true to your core self, the person you came to this world as. Each look is versatile in its own way, just like every person. Poor Sunshine will always be put in a different class, each piece will be more elevated than the last."

 

- Jermal Jemison

(Sunshine Man)